日本語独自の概念。たんに服を着るだけでなく、積極的な美意識で身にまとう様子。 風をはらむ動作と静かな余韻を残すたたずまい。
		性急に消費し捨てるのではなく固有の美意識が成熟するのを待とうという呼びかけ。

Matohu is a Japanese concept. It has two meanings:

The first meaning is to wear clothes in such a way that it creates an atmosphere of beauty, like the motion of
wrapping your body softly, and leaving a gentle afterglow.

The second gives the sense of restraint, allowing oneself to mature, like a fruit, slowly, and not to consume
something hastily and throw it away.